Few agencies talk about security and even fewer are working with it in a structured way. Security can help you build longterm relationships with your clients, make more money and get ahead of your competitors. We know that explaining security to clients can be a challenge, which is why we have gathered convincing arguments that you can use as a starting point in customer dialogues.
Implementing an SSL certificate is a basic security measure that allows your website’s visitors to browse using a secure connection. Websites that use SSL get a boost in search rankings, but companies are often reluctant to make the switch. We talked to Staffan Ragnö, partner at SEO agency Firstly, about Google’s security initiatives and SSL’s impact on organic search rankings.