Implementing an SSL certificate is a basic security measure that allows your website’s visitors to browse using a secure connection. Websites that use SSL get a boost in search rankings, but companies are often reluctant to make the switch. We talked to Staffan Ragnö, partner at SEO agency Firstly, about Google’s security initiatives and SSL’s impact on organic search rankings.
Secure Sockets Layer (SSL) is a cryptographic protocol designed to provide communications security over a computer network. SSL makes the communication safe between two points, and ensures that ”no one” is sitting in-between, eavesdropping on the conversation. You’ll usually see if a site is encrypted if the url starts with
https:// instead of